This super effective moisturising serum is reducing the Trans Epidermal Water Loss (TEWL), is dramatically improving skin appearance adding elasticity and hydration and is producing a matt velvet veil sensation. Responsible for these properties is the contained high quality, non-animal derived hyaluronic acid and vegetable origin emulsifier we use which is not made with ethoxylation or with organic solvents. Hyaluronic acid is a natural substance found in great abundance in young skin and plays an important role in tissue hydration, lubrication and cellular function. It is able to absorb water 1000 times more than its own weight and can hold 70% more water than any other natural substance. Over time, oxy radicals, produced mostly through exposure to pollutants and sunlight, degrade and destroy hyaluronic acid. Fifty year olds are estimated to have less than half the hyaluronic acid they had in youth. It is well documented that fetal tissues contain large amounts of hyaluronic acid and that decreasing hyaluronic acid content correlates with aging and wrinkling.